Sant Jordi 2023

To celebrate Sant Jordi 2023 in Espai Mallorca we have made a campaign based on roses and books with meaning. Espai Mallorca has organized a lot of very interesting events this Sant Jordi and the graphics had to be up to par.

I have created an illustration with meaning for each day. The rose as a bookmark to symbolize constancy. The rose as an arrow to say no to war and yes to peace and love (also linked to the idea of Cupid). The book as a window open to the imagination. And the heap of books read as a pile to put the vase with the rose on top, marking the achievement. We have also made a daily poster, we have animated them, individual posters of the acts and some more details.